Jovanotti, born Lorenzo Cherubini, started his career as a DJ in Italy, bringing a new sound to the airwaves. He quickly moved into making his own music, mixing early hip-hop and rap influences with pop.
His sound evolved to include rock and world music, creating an energetic blend that is uniquely his. He is known for popular songs like "L'ombelico del mondo," "Serenata Rap," and "A te," and albums such as Lorenzo 1994 and Safari. His concerts are often large, joyful events.