Lagum came together in 2014 in Minas Gerais, Brazil, when singer Pedro Calais started posting his own songs online and pulled together a band to play them. Guitarists Otávio Cardoso and Jorge Borges and bassist Francisco Jardim rounded out the lineup, and together they built a sound that mixes breezy pop rock with a reggae swing, something the band once described as rock and roll heading to the beach on a skateboard while a reggae song plays.
That sound landed them a deal with Sony Music Brazil and a run of albums that started with Seja o Que Eu Quiser in 2016 and continued through Coisas da Geração, Memórias (De Onde Eu Nunca Fui), a 2021 Latin Grammy nominee for Best Rock or Alternative Album in Portuguese Language, Depois do Fim, and As Cores, As Curvas e As Dores do Mundo. Singles like "Não Vou Mentir," "Ninguém Me Ensinou," and "Grato um Tanto" turned Lagum into repeat winners of Multishow's Group of the Year award in 2020, 2021, and 2022.