Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a groundbreaking Mexican singer and rapper born in 1999 in Zapopan, Jalisco. He revolutionizes regional Mexican music by blending traditional sierreño corridos with urbano genres like Latin hip hop and reggaeton, crafting a fresh and dynamic sound that has captivated global audiences.
Since his debut in 2020, Peso Pluma has risen to international fame with hits like "Por Las Noches" and "Ella Baila Sola," the latter marking the first regional Mexican song to break into the Billboard Hot 100 top 10. His albums, including the Grammy-winning Génesis and the double album Éxodo, showcase his talent and versatility, establishing him as Mexico’s most-streamed artist of all time and a key figure in the revival of the corrido tradition.