Elegua is the name of a powerful deity, or orisha, in the Santería religion. As the owner of roads and doors, he controls destiny and opens or closes the path to opportunity.
In "RUBICON", Peso Pluma sings, "Creo en mis santos y en el Elegua" (I believe in my saints and in Elegua), referencing his faith as a source of spiritual protection. This unique word adds a layer of cultural depth, connecting the song's themes of navigating a dangerous world to a rich Afro-Cuban spiritual tradition.
Peso Pluma's "RUBICON" is all about the hustle and the high-stakes lifestyle that comes with it. He kicks things off by acknowledging his reputation: "Dicen que soy mamón, también que soy culero" (They say I'm a show-off, also that I'm an asshole), but he makes it clear he doesn't care what anyone thinks. His focus is on self-preservation, staying alert, and making money. He's not just talking about a regular job either; he mentions "Moviendo esos paquetes llenos de cuadritos" (Moving those packages full of little squares) to get those "Verdes dolaritos" (Little green dollars). It's a world of constant vigilance, where he has to watch his phone and his back.
Despite the dangerous work, he projects a calm and controlled image. He's seen cruising in a Jeep Rubicon, chilling by the sea, and relaxing with a "gallo" (joint). He trusts very few people, keeping his circle of friends small and relying on his necklaces for protection from envy and traitors. There's also a sadder note when he mentions a lost friend: "Te adelantaste hermano, luego nos veremos" (You went ahead, brother, we'll see each other later). The song gives you a look into a life that's a mix of luxury, paranoia, and a relentless drive to get ahead, no matter what it takes.