Grupo Firme is a dynamic regional Mexican band originating from Tijuana, Baja California, Mexico, known for their vibrant fusion of Pacific/Sinaloan norteño, Sinaloan banda, and norteño-banda styles. Founded in 2014 by Eduin Cazares and Jairo Corrales, the group quickly rose to prominence with hits like "Pídeme" and "Juro Por Dios," captivating fans across Mexico and the United States.
Winning multiple awards including Latin Grammys and Premio Lo Nuestro honors, Grupo Firme has established itself as a powerhouse in contemporary Mexican music. Their energetic live performances, such as the stadium tour "Enfiestados y Amanecidos," showcase their connection with audiences. Collaborations with stars like Maluma, Thalía, and Demi Lovato highlight their versatile appeal and continue to expand their reach in the Latin music scene.