La Plata is a lively fusion of traditional vallenato flavor and urban swagger where Juanes and Lalo Ebratt turn a classic heartbreak story into a party anthem. The title literally means “the money,” and the chorus tells us that all the cash has been blown on endless rumba (partying) just to forget a lost love. The wallet is empty, the sadness remains, and the only cure the singer can imagine is winning back the person who stole that “besito en la boca.” In a playful twist, he offers to loan his heart for the day, admitting it is not entirely hers yet showing just how desperately he wants another chance.
Lalo jumps in with witty, pop-culture punchlines, comparing their chemistry to superheroes and the Kardashians while riding the bouncy beat. Together they paint a picture of Colombia’s musical future—vallenato 2035—where accordions, reggaeton drums, and tongue-in-cheek lyrics sit side by side. Beneath the humor and dance-floor energy, the song’s message is universal: sometimes we spend everything trying to forget, only to realize the real remedy is the very person we are trying to erase.