Bad Bunny’s “Ser Bichote” is a raw confession of childhood ambition that flips the classic “follow your dreams” message on its head. Growing up in the Puerto Rican caseríos (public housing projects), the young Benito heard parents, teachers, and society pushing him toward respectable jobs like engineer, firefighter, or baseball star. Instead, he fixated on becoming a bichote — local slang for the neighborhood’s top shot caller, someone with money, swagger, and command of the streets. The chorus pounds that wish into your head, turning it into a bold affirmation: he did become a big shot, just on his own terms, making cash “a mi manera” and stacking Ferraris instead of diplomas.
The verses mix playful flexing with social commentary. Bad Bunny lists the sneakers, tattoos, and luxury toys he once fantasized about, then calls out Puerto Rico’s harsh realities: schools are closing while drug corners thrive. Even after skyrocketing from the barrio to world fame, he keeps the rough-edged pride of a caco (street kid) and salutes every hustler “in the freezer” — slang for those lost or locked up. The song is both a victory lap and a reminder that success, in his world, means staying loyal to your roots while rewriting the rules of what success can look like.