Picheo comes from the English verb 'to pitch' from baseball, but it's a fantastic example of Spanglish slang!
In Puerto Rico and other parts of the Caribbean, 'pichear' means to ignore someone or to dodge a situation. In the song, Bad Bunny brags, 'Yo siempre picheo, denme el Cy Young' (I always ignore them, give me the Cy Young award), cleverly comparing his skill at ignoring haters to being the best pitcher in baseball.
Bad Bunny kicks off this track with pure confidence, shouting "¿Quién dijo que no? Que no puedo / Yo hago lo que me dé la gana" ("Who said no? That I can't? / I do whatever I want"). He traces his climb from working for minimum wage—referencing Puerto Rico's old federal rate with "Yo pasé de cero a 7.25, después un millón" ("I went from zero to 7.25, then a million")—all the way to the top, warning that your head might spin if you peek at his bank balance. Along the way, he stacks up clever cultural references: he nods to salsa legend Héctor Lavoe's famous line "Todo tiene su final" ("Everything has its end"), demands baseball's top pitching prize with "Yo siempre picheo, denme el Cy Young" ("I always pitch, give me the Cy Young"), and even claims he could beat boxing champion Floyd Mayweather in a fight.
What makes the song fun is the playful, boastful energy mixed with local slang. When he says "Ninguno tiene el torque pa' guayar" ("None of them have the torque to grind/compete"), he uses Puerto Rican street slang to tell critics they simply cannot match his power. He laughs off his critics because even his haters ask for selfies when they spot him in person. The hook alternates between "El mundo es mío" ("The world is mine") and "El mundo es tuyo" ("The world is yours"), turning his personal victory lap into an invitation for you to claim your own space too.