Frontear is a Spanish slang term, particularly common in urban music genres like reggaeton and trap, that means "to front" or "to show off." It implies boasting about one's wealth, power, or status, often in a confrontational or challenging way.
In "El Oso Del Dinero," Ozuna uses this word to assert his dominance and warn others not to challenge him or pretend to be on his level. He sings, "Mere, cabrón, no me vengas a frontear" (Dude, asshole, don't come here to front to me), making it clear that he's the real deal and others shouldn't try to compete with his success.
Ozuna's "El Oso Del Dinero" is all about living the high life and showing off his success! He's got a garage full of luxury cars like a Ferrari, a Porsche, and a Rolls-Royce, and even a boat parked in Saint Croix. He's living like there's no tomorrow, enjoying his wealth with his kids, and making sure his crew is well taken care of.
He's not shy about his money, saying "mi tiempo me vale dinero" [my time is worth money] and "no te asustes si te enseño todos los ceros" [don't be scared if I show you all the zeros]. Ozuna makes it clear he's the boss, doing what he wants, and no one can stop him. He even brags about making "tres melones semanal" [three million weekly]! It's a fun, boastful track about staying on top and enjoying the fruits of his labor, even mentioning his six-year-old daughter already has a Mercedes and he's left 50 in assets for his grandchild.