Hechizo translates to "spell" or "charm". It's an intriguing word that evokes magic and enchantment, making it stand out from everyday vocabulary.
In "Isla Desierta," Ozuna uses hechizo to describe the powerful, almost magical effect the woman has on him: "Conmigo hizo un hechizo, su cuerpo es un paraíso" (With me she cast a spell, her body is a paradise). This suggests she has an irresistible allure, captivating him completely as if under a magical influence.
Ozuna spends this entire song trying to talk someone into a holiday, and the pitch is not subtle. "En una isla desierta" (on a deserted island) is where he opens, and "Si estás tú serías mi mejor fiesta" (if you're there, you'd be my best party) is the offer. The sun goes down, they lose count of the drinks, and then comes the line the chorus is built on: "Régalame unas vacaciones, mai, en ti" (give me a holiday, babe, in you). It is a shameless pun, and he sings it like a man who has already booked the flight.
Halfway through he stops asking and starts describing her instead. She dresses up to be looked at, she turned up "pa' hacer maldades" (to get up to no good), and "No quiere compromiso" (she does not want a commitment), which he reports without a word of complaint. His conclusion is the best line here: "Conmigo hizo un hechizo" (she put a spell on me). For a track whose whole premise is an empty island, it spends most of its time on the one other person standing on it.