Sinvergüenza is a strong, expressive word that literally breaks down into "sin" (without) and "vergüenza" (shame), meaning someone who has no shame. It's a memorable, powerful insult that's much more colorful than simply saying "rude".
In this song, Romeo uses it in the line "Chapearme así es de sinvergüenza", where he is telling his ex-lover that trying to exploit him or take his money like that is a truly shameless act. It perfectly captures the bitter, betrayed tone of a king of bachata putting his foot down for the last time.
“La Última Vez” is Romeo Santos’s lively goodbye to a partner who treats love like a shopping spree. Over smooth bachata guitars he tallies every designer bag, diamond and late-night bill, then slams the ledger shut: this will be the last time he funds her cravings. Joined by Dominican crooner Luis Miguel Del Amargue, Romeo flips heartbreak into a playful audit, announcing “Ya te liquidé” – I’ve settled your tab – and daring the next “idiot” to pick up the costs she racks up.
Behind the catchy hooks sits a clear lesson in self-respect. The singers discover that a glamorous exterior can hide a cheap heart, so they cut ties, reclaim their wallets and breathe new, debt-free air. With humor, swagger and that unmistakable Romeo charisma, “La Última Vez” turns a toxic, gold-digging romance into an anthem of financial and emotional freedom.