Les Lois De L'attraction plunges us into the whirlwind of modern fame, where glitter, algorithms, and sleepless nights spin faster than the Earth itself. Madame Monsieur and Kyo sing as tight-rope-walking insomnia addicts, DMing their past selves while trying to keep their balance above a crowd that both adores and forgets in a swipe. The repeated refrain “je coule” - I’m sinking - feels like scrolling endlessly until you drown in your own feed, yet the duo keeps moving, candle in hand, to light the way for their followers.
Behind the shimmering synths hides a sharp critique of the “attention economy”. The narrator calls himself an “omega male” searching for a new name, an anonymous heart hoping to carve its initials on the Pantheon of pop culture. Wax statues get drenched in liquid gold, branches and ropes snap, but each setback only feeds the hunger to “take a share of the lion’s share”. In short, the song is an anthem for anyone caught between craving recognition and protecting their sanity - a reminder that even if we sink, we can still resurface, reinvent, and keep dancing on that fragile wire.