Maluma’s “Procura” is a Reggaeton tale of digital-era longing where social-media bravado collides with raw emotion. The Colombian superstar scrolls through his ex’s profile and spots flashy captions about a new romance that is supposedly perfect. Yet every boast—“he loves me, he values me”—sounds like a not-so-subtle jab aimed at him. Maluma responds with equal parts swagger and vulnerability: he admits he still thinks of her, warns her not to picture him when she lies in someone else’s bed, and reminds her of the unforgettable moments they once shared.
At its heart, the song explores the tug-of-war between appearance and truth. Both ex-lovers parade new relationships online, but the chemistry they had—“loquita por mí, loquito por ti”—refuses to fade. Underneath the playful beat, “Procura” questions why we pretend to be over someone when our minds, memories, and midnight scrolls say otherwise. It is a catchy reminder that likes and captions can’t mask lingering desire, especially when the rhythm keeps pulling you back to the past.