In "Don Juan," Maluma slips into the role of a modern Latin playboy who has climbed from humble beginnings to jet-set luxury through disciplina y sacrificio. Over a swaggering beat, he boasts about flying 42,000 feet high, sipping Dom Pérignon for breakfast, and turning every party into a millionaire’s playground. The repeated question, “¿Y cómo lo hacen? Yo no sé” (How do they do it? I don’t know), is Maluma’s playful shrug at haters who wonder how he keeps winning; his answer is simple: hard work, sharp business moves, and unshakable confidence.
Beyond the bling, the song celebrates self-belief and resilience. Maluma nods to the values his parents instilled, rejects distractions, and reminds listeners that success brings critics, yet he remains uncensored and unstoppable. "Don Juan" is both a victory lap and an invitation to dream big, danced through the eyes of Colombia’s global superstar.