Imagine trying to convince your friends and yourself that you are totally over an ex, while clutching a drink and listing every tiny detail you still remember about them. That is the delicious contradiction at the heart of “Não Te Amo” by Jão. Over a rainy-night backdrop, the Brazilian singer keeps repeating that he does not love this person anymore, yet every line betrays how deeply they still live in his mind: the empty street, the car seat that recalls the curve of their neck, the dragon tattoo glimpsed in bed.
Beneath the playful denial lies a bittersweet truth. Each attempt to forget only revives fresh memories, proving that love has not gone anywhere. The alcohol is a flimsy excuse, the jokes at a party are a shaky mask, and the question that lingers at the end—“If I forget you, who will remember us?”—shows that what he really fears is their story disappearing. The song becomes a catchy confession that sometimes shouting “I don’t love you” is just another way of saying “I still do.”