Patrocinar literally translates to 'to sponsor' or 'to finance', a formal term you would typically expect to hear in sports, brands, or business.
In this song, Xavi uses it playfully when he tells his crush, "te voy a patrocinar" (I am going to sponsor you). It is a humorous and modern way of saying he wants to completely fund her luxurious lifestyle, treating her to designer bags and lavish VIP vacations in Cancun and Dubai.
En Privado is a high-energy love anthem where Xavi and Manuel Turizo show just how far they are willing to go to win over the woman who has them completely spellbound. The lyrics paint a lavish picture: the singer closes down clubs, splashes cash without blinking, and promises whirlwind trips from Cancún to Dubai. Designer bags, diamond rings, and first-class (never tourist) flights become the vocabulary of his devotion, all sparked by the simple sight of her lips.
Beneath the luxury lies an even louder message of exclusivity and commitment. He erases every other girl from his Instagram, downs tequila until he can picture a spontaneous wedding, and begs her to say she is ready for a life of locuras together. In short, the song celebrates an extravagant, almost reckless romance where time is short, feelings are intense, and nothing is off-limits when it comes to keeping love strictly “en privado.”