Hechicera translates to "sorceress" or "enchantress". It's a magical and evocative word you don't hear every day, used to describe a woman with an irresistible, almost supernatural charm.
In the song, Rauw sings, "Pa' mí que tú eres hechicera" (To me, you're a sorceress). He uses this word to express how he feels completely captivated and powerless against her allure, as if she's cast a spell on him, making it a truly enchanting word to learn.
Rauw Alejandro is down bad in this song, and he's not afraid to admit it. He's singing about a woman he calls his "tormenta" [storm], someone he was trying to forget until she came crashing back into his life. And how did she do it? By sending him a video of herself in "panties verde menta" [mint green panties] and taking them off in slow motion. His reaction is blunt and repeated throughout the song: "Que fácil me tienta / Soy débil" [How easily she tempts me / I'm weak]. It's a simple, almost funny admission of how powerless he is when it comes to her.
He describes her as a total contradiction. She's "dulce, deli / Aunque sea agria como el cranberry" [sweet, delicious / Even if she's sour like a cranberry]. She's so interesting that if they watch Netflix, "tú eres la peli" [you're the movie]. He feels completely trapped by her, wondering if she's a sorceress ("hechicera") because he just can't escape. It's a song about being totally obsessed with someone who knows exactly what they're doing.