Sayf, born Adam Viacava in Genoa in 1999, is an Italo-Tunisian rapper and singer-songwriter who grew up along the Ligurian coast between Rapallo and Santa Margherita Ligure. His dual heritage shapes a style that sits between Italian rap, Mediterranean melody and Arabic influences.
He debuted in 2024 with the EP "Se Dio Vuole" and broke through with the summer hit "Sto bene al mare". "Parlar d'amore", his collaboration with the Ligurian singer-songwriter Bresh, arrived in July 2026 as the sixth single from his first studio album, "Santissimo".