Chula is a versatile Spanish slang term, often used in a flirtatious or affectionate way to describe someone as "cute," "pretty," or even "hot." It's a term of endearment that carries a playful and charming connotation.
In Becky G's song, the word chula is central to the lyrics, as the singer expresses how much she loves when her partner calls her chula. It highlights a specific, intimate compliment that makes her feel special, contrasting with more generic compliments. This makes chula a key word for understanding the song's romantic and appreciative tone.
Becky G opens by listing every compliment she has already heard — linda, preciosa, bella, hermosa — and then admits that none of them land. The piropos and the thousands of roses are pleasant enough, but they are the words anyone would reach for. The one she is waiting on is chula.
That is the hinge of the song. Chula is the affectionate, slightly teasing Mexican way of calling someone gorgeous, and from one particular person it does what the grander words cannot. The second verse makes the case smaller and more specific: he texts her, asks what she is up to, says he wants to kiss her — and that ordinary attention is exactly what the rest never managed. By the outro the word has come apart into pure sound, chu-chu-chu-chu-chula, which is roughly what a compliment becomes once you have decided to believe it.