“Nada Personal” catapults us into a world where screens glow, voices drone and everything feels oddly hollow. The narrator zaps through television static, listens to a warped voice-over and even tries to embrace a lover whose body feels like latex. Each scene underlines the same dizziness: information is everywhere, yet true warmth is nowhere in sight.
Soda Stereo turn this catchy 80s anthem into a clever protest against superficiality. By repeating the phrase nada personal—nothing personal—they expose how routine, media saturation and plastic relationships numb our senses. Beneath the synth hooks lies an invitation to wake up, shake our heads and look for real connection before the modern buzz leaves us feeling, once again, “nada especial.”