“Roi” turns the spotlight on self-acceptance and unapologetic confidence. Bilal Hassani sings in both French and English to tell the world: I am me, and that will never change. The lyrics describe someone who refuses to squeeze into society’s little boxes, whether it is about style, identity, or dreams. Even if critics talk, stare, or try to clip his wings, he still steps out, laughs, and keeps his invisible crown firmly in place. The repeated line “I’m not rich but I’m shining bright” reminds us that true royalty comes from inner light, not money or titles.
When Bilal closes his eyes, he becomes a king in his own kingdom of possibility, and he invites listeners to do the same. The song is a bold reminder that we each choose our hairstyle, our friends, and our path, so no outside voice can define who we are. “Roi” is more than a pop anthem. It is a glitter-covered manifesto whispering: Dream big, own your crown, and never let anyone dull your shine!