Avetrana is a small town in Southern Italy that became infamous for a highly publicized murder case in 2010. The case involved the disappearance and murder of a teenage girl, which garnered significant media attention and public fascination due to its dramatic twists and turns.
Fabri Fibra uses "Avetrana" as a dark metaphor to describe the cutthroat and often brutal nature of the rap scene. By saying "Per questi rapper è Avetrana" (For these rappers it's Avetrana), he implies that the competition is so intense and ruthless that it's akin to a scandalous and tragic event, highlighting the drama and potential for betrayal within the industry. This makes it a unique and intriguing word choice that goes beyond its literal geographical meaning.
In this powerful "64 Bars" performance, Italian rap veteran Fabri Fibra unleashes a torrent of rhymes to showcase his lyrical skill and critique the modern music industry. He positions himself as an authentic artist in a scene full of rappers he believes are only in it for the money ("Tutti qui a rappare per la grana"). He feels like an outsider, an "alien in the scene," who is dedicated to the craft of writing rhymes, unlike others who are more focused on taking photos with influencers.
The song's title comes from a sharp political comparison: "Sanremo tratta i rapper come Trump Zelensky" (Sanremo treats rappers like Trump treated Zelensky). He uses this line to argue that the mainstream Italian music world, represented by the famous Sanremo festival, exploits rappers for its own benefit. For Fibra, rap is a lyrical war fought with rhymes, and he urges listeners and other artists to be original and true to themselves, repeating the vital advice: "Non imitare" (Do not imitate).