Cantinero translates to "bartender" or "barman". While it might seem like a common word, it's particularly interesting in this song because it sets the entire scene and emotional tone.
The singer is directly addressing the cantinero, begging him to repeatedly play a song that reminds him of a lost love. This word is key to understanding the narrative of heartbreak and longing, as the cantinero becomes a silent confidant in the singer's sorrow.
Jessi Uribe's "Repítela" is a song about someone going through a really tough breakup, trying to drown their sorrows by having a bartender play a specific song over and over. It's the last song their ex dedicated to them, and listening to it brings back all the pain. The singer feels a deep ache in their heart, even imagining they can hear their ex's voice in the music. They understand the sadness their ex felt, but only now that they've been left behind.
The singer begs the bartender, "Repítala una y mil veces señor cantinero, que quiero morir" [Repeat it a thousand and one times, bartender, because I want to die]. They're willing to pay whatever it takes to keep that record playing until it's scratched, asking for the sweet parts where their ex said they were dying for them, and where they promised to love each other "hasta el fin" [until the end]. When other songs come on the radio, they just turn it off, wanting only to cry into their pillow. It's a powerful, almost desperate plea to relive the memories, even if it hurts, just to feel close to what they've lost.