Eroi means "heroes". In this song, legendary Italian rocker Vasco Rossi uses it in the powerful and ironic phrase "poveri eroi" (poor heroes).
This describes people as reluctant heroes in their daily struggle, fighting to defend things that are ultimately out of their control. It’s a poetic concept that captures the bittersweet reality of trying your best against the odds, a classic theme in Vasco's music.
Siamo Qui paints a lively portrait of how we often hide our true selves behind possessions, habits and excuses. Vasco Rossi calls us out with playful yet piercing questions: “Ma com'è? Ma cos'è? Ma dov'è?” He sees us as “poor heroes,” lost in worries, protecting fragile egos, and defending things that are really out of our control. The refrain reminds us that when we feel cornered, we either laugh or cry, dodge or disguise—anything to avoid showing who we really are.
The song is both a mirror and a challenge. Rossi invites listeners to drop the masks, stop confusing what we own with who we are, and bravely answer life instead of hiding from it. With its driving rock beat and repeating questions, the track urges us to accept vulnerability, quit pretending and step into authenticity with eyes wide open.