Incellophanata literally means 'cellophane-wrapped'. It's a vivid and somewhat unusual word to find in song lyrics, making it memorable.
In the song, Marracash uses it to describe something so new and untouched that it's still in its original packaging: "Aspettando 'sta pussy che fra' è così nuova che è ancora incellophanata." This metaphor adds a layer of raw, almost provocative imagery, suggesting freshness and novelty in a very direct way.
Marracash and Guè spend four minutes arguing that they are not the ones with the problem. "Non siamo strani, non siamo normali" (We are not weird, we are not normal) opens the hook, and then comes the line that does the real work: "Siamo la droga, non siamo drogati" (We are the drug, we are not drug addicts). The Dalì comparison is not about surrealism as a style. It is about sitting so far outside ordinary perception that going mad over a canvas reads as a sensible career move, which is exactly what "Sono impazzito a dipingere quadri" (I went crazy painting pictures) claims right before the title lands. By the outro the argument has worn down into a flat boast repeated four times over: "Sto più fuori di Salvador Dalì" (I'm further out than Salvador Dalì).
Underneath the flexing there is a proper before-and-after, and Marracash gets it into one verb. "Mi alzavo presto e spostavo i bancali" (I got up early and moved pallets) turns into "Ora che sposto su conti bancari" (Now I move money between bank accounts), the same word shifting pallets in a warehouse and then figures between accounts. Guè's half is the funnier one, working through lawyers, royal jelly and a Colgate smile he intends to ruin, before landing on "Con l'anima traviata ascolto la Traviata" (With my soul led astray I listen to La Traviata). The high culture keeps turning up uninvited across both verses, at the Guggenheim, in Verdi, in a deal with the devil borrowed from Faust, as though these two had wandered in from some other century and decided to stay.