Klartext literally translates to "clear text" but is commonly used to mean "plain talk" or "straight talk." It implies speaking frankly and directly, without beating around the bush.
In the context of the song, the artists are addressing critics and haters, delivering their message directly and without pretense. The song itself is titled "Klartext," making it the central theme and a powerful, memorable word that encapsulates the song's assertive and honest tone.
Have you ever felt misunderstood for doing what you love? Die Lochis totally get it in their song "Klartext"! They're hitting back at all the haters who say they're only in it for the money or that everything they do is fake. They started making videos on YouTube before it was even possible to make money from it, so for them, it's all about passion, not profit. They even say, "Die Leidenschaft ist das, was uns hält!" [Passion is what keeps us going!]
They're pretty blunt, telling people to "heul leise" [cry softly] if they don't like their humor, especially when "Eine Million finden's klasse" [A million find it great]. They also shut down the idea that they don't do anything themselves, explaining how much hard work goes into it: "Jeden Tag nach der Schule texten oder drehen / Oder cutten, nie relaxen, zu 'nem Meeting gehen" [Every day after school writing lyrics or filming / Or cutting, never relaxing, going to a meeting]. They're proud to be "selfmade" and aren't afraid to call out the "schizophrenische Blogs" [schizophrenic blogs] spreading rumors. It's a really honest look at what it's like to be a creator and deal with criticism, and they're not backing down!