Hechiza comes from the verb hechizar, meaning 'to bewitch' or 'to cast a spell on'. It's a magical, evocative word that isn't found in every pop song.
In this song, the singer uses it twice to describe the irresistible effect of their loved one: "Tu magia a mí me hechiza" (Your magic bewitches me) and "Tu magia es la que hechiza" (Your magic is what casts a spell). It beautifully captures the feeling of being completely enchanted and under someone's spell, connecting perfectly with the song's theme of magical, complete happiness.
This song is a pure, joyful celebration of seeing someone you love. The feeling is so huge that the singer feels their happiness could "abarca todo el planeta" [cover the whole planet]. ChocQuibTown uses beautiful, grand comparisons from nature to explain their feelings. They are "tan profundos como el mar" [as deep as the sea] and "infinitos como la arena" [infinite as the sand]. It's a song about that overwhelming, complete happiness that hits you when you just lay eyes on a special person.
The singer feels totally enchanted, saying this person's "magia a mí me hechiza" [magic bewitches me]. Their presence is so powerful it changed the singer's whole world. The song ends with one of the sweetest lines, calling this person "la flor más bonita, que ha llegado a mi jardín" [the most beautiful flower that has arrived in my garden]. It's a simple, direct, and incredibly romantic way to express love.