Feel the rush of the present moment! In Maintenant Ou Jamais (“Now or Never”), Israeli-born pop star Tal teams up with French rapper Dry to deliver an adrenaline-charged pep talk for anyone chasing a dream. Over a driving beat, they shout that every slip, every empty pocket, and every doubter is fuel for the climb. The refrain pounds the idea home: I’ve always believed, even with nothing in my hands… it’s now or never!
The verses read like a victory lap mixed with a diary entry. Dry salutes French hip hop icons such as Kery James and 113, reminding us that legends once stood where he stands today. Tal echoes the sentiment, insisting she never stole her success; she earned it through falls she no longer bothers to count. Together they invite listeners to seize today, trust their grind, and turn setbacks into chart-topping comebacks. The song’s message is simple yet electrifying: if you want your story to matter, the perfect moment is right now.