Picture a packed nightclub, lights flashing, bass thumping, and J Balvin at the center of it all… yet his mind is miles away. 'Qué Locura' (which means 'What madness' in English) captures that crazy moment when you try to lose yourself in the party but every beat just reminds you of the one who got away. Instead of dancing, he keeps answering the imaginary phone of his memories, wondering how it’s possible that he still can’t erase her.
Balvin flips through vivid snapshots: matching Vans on the street, Wu-Tang Clan vibes, and even wishing for the Men in Black memory-erasing flash. He’s got a bottle in hand, friends all around, and still asks, “Will I finally forget you in this story?” The song mixes playful pop-culture references with real heartbreak, turning the dance floor into a battleground between fun and nostalgia. In short, 'Qué Locura' is an irresistible reminder that no matter how loud the music gets, some loves are even louder.