Flaite is a uniquely Chilean slang word that you won't find in a standard Spanish textbook. It's often used to describe someone from a lower socioeconomic background, associated with a certain way of dressing, speaking, and acting, sometimes with negative connotations similar to the English words "chav" or "hoodlum".
In "Daytona", Chilean artist Cris Mj embraces the label, singing "Sé que este flaite te provoca" (I know this 'flaite' entices you). By using this word to describe himself, he reclaims it, showing pride in his roots and persona, adding a fascinating layer of cultural identity to the song.
Ever been confused by someone sending mixed signals? That's the whole mood of Cris Mj's "Daytona." He kicks off the song completely baffled, singing, "No entiendo por qué / Ya-ya-ya tú no me quieres ver / Me deja' de responder" (I don't understand why / You don't want to see me anymore / You stop responding to me). He thinks she's just playing games, pretending she's not interested when he's sure she is. He brags that he's "el cantante que a ella se la lleva" (the singer who takes her away) and that she secretly likes his rough-around-the-edges style, or what he calls his "flaite" persona.
He's not shy about what he wants, laying out his plan to win her back with expensive gifts and reminding her of their physical chemistry. He offers her a Daytona watch, calling her "la reina, la patrona" (the queen, the boss), and then gets very direct, saying he wants to get her naked "mirando el Amazona'" (looking at the Amazon). The song is a confident, slightly frustrated plea from a guy who thinks he knows exactly what this woman wants, even if she won't admit it.