Assaje is a Neapolitan dialect word that means 'a lot' or 'very much'. While it's similar to the standard Italian 'assai', its specific regional flavor makes it stand out and gives the song a unique, authentic touch.
In the song, Gigi D'Alessio uses it repeatedly to emphasize the depth of his feelings, singing "je te voglio cchiù assaje, assaje" (I love you even more, very much). It's a passionate expression of overwhelming love that is central to the song's emotional core.
Assaje is Neapolitan dialect for so much, and the whole song lives inside that word.
Gigi D'Alessio sings about a love that has settled into everyday life: waking up already thinking of her, watching her walk around the house in just a shirt, sharing a coffee-flavored kiss, ordering breakfast for two. The small routines are the point — this isn't a dramatic love, it's a comfortable one.
The chorus keeps circling back to the same confession: he loves her more and more every day, so much (assaje) that he wants to chain their lips together with a thousand chains so the kisses never stop. Later verses add a little jealousy and longing, but the feeling never changes shape — it just keeps growing.