Rame comes from the verb ramer, which literally means "to row". However, in French slang, it also means "to struggle" or "to have a hard time".
In the song, Christophe Willem sings, "Chantez sur mes problèmes en rime quand je rame" (Sing about my problems in rhyme when I struggle). This clever double meaning adds a layer of depth, suggesting he's not only trying to navigate life's difficulties but also metaphorically "rowing" through them as he creates his art.
Christophe Willem turns being ignored into a dare. The hook just keeps circling back to 'Tu te fous de nous' [You don't care about us] and 'On se fout de tout' [We don't care about anything either] — the shrug handed straight back to whoever stopped caring first.
Instead of sulking, the verses hand the breakup a beat: 'Dansez sur ma musique' [Dance to my music], 'Chantez sur mon art' [Sing along with my art]. A guitar chord even outranks the whole fight — 'Rien n'est plus dramatique' [Nothing is more dramatic], 'Qu'un accord de guitare' [than a guitar chord] — so what should be a sad song turns into something you can dance to instead.