Hechiza comes from the verb hechizar, which means 'to bewitch' or 'to cast a spell on'. It's a word straight out of a fairy tale, used to describe an irresistible, magical charm.
In the song, Elvis Crespo sings, "Esa sonrisa es la que a mi me hechiza" (That smile is the one that bewitches me). He's not just saying the smile is beautiful; he's saying it has a magical power over him that he can't resist. This poetic word perfectly captures the feeling of being completely enchanted by someone.
Puerto Rican merengue king Elvis Crespo has one thing on his mind in this song, and it's a smile! He's completely captivated by someone and spends the whole track trying to figure out why. He keeps asking, "Algo en tu cara me fascina... ¿Será tu sonrisa?" (Something in your face fascinates me... Could it be your smile?). This isn't just a casual compliment; he says her smile literally gives him life and has a powerful physical effect on him, admitting, "Cuando tu sonríes, la piel se me eriza" (When you smile, I get goosebumps).
This song is also a direct plea for happiness. He begs her not to be sad, telling her, "No te me pongas seria que me desanimas" (Don't get serious on me, you bring me down). He sees her as an angel when she's happy and wants to protect that expression. It's a simple, joyful, and incredibly catchy song about how one person's smile can be the most important thing in the world to someone else.