Amaremare is a clever portmanteau created by combining "amare" (to love) and "mare" (sea). It's not a standard Italian word, which makes it unique and memorable.
In the song, Dolcenera uses this invented word to highlight the central theme: the urgent need to love and protect the sea, especially in the face of pollution. It's a powerful and evocative title that perfectly encapsulates the song's environmental message.
Dolcenera’s “Amaremare” feels like a sun-kissed Instagram post that suddenly turns into a wake-up call. At first, the singer dreams of the ultimate summer selfie, complete with a drone zooming over crystal-blue water. Yet the picture-perfect fantasy quickly dissolves when she notices the sea choked by “millions of bags, cans and straws.” The catchy chorus plays on the words amare il mare (to love the sea) and amare te (to love you), reminding us that caring for the ocean is inseparable from caring for ourselves and the people we cherish.
Beneath its vibrant pop beat, the song delivers a playful but pointed eco-message. A child on the beach warns that the end is “imminent,” hinting that each of us shares responsibility for the plastic crisis. By contrasting our obsession with social-media “likes” and glossy filters against the real-world pollution we try to crop out, “Amaremare” urges listeners to swap superficial snapshots for genuine action. Love the sea, love yourself, love others—because the health of the planet is the most important photo we will ever take.