Bold, fearless and dripping with attitude, 44 is Bad Gyal’s cheeky love letter to possessive passion. Over a sultry dancehall-Afrobeat groove, the Catalan singer brags that everyone wants her in their bed, yet she only “goes down low” for one man. That man, played by Nigerian star Rema, is so jealous and protective that if he ever catches her with another, he is ready to whip out the 44 he keeps tucked in his Calvin Klein jeans. The pistol is a larger-than-life metaphor for the lengths he will go to keep her by his side, while her flirtatious confidence keeps him on his toes.
Beneath the tough talk, the song is really about the intoxicating push-and-pull of desire: Bad Gyal wants honesty instead of control, and Rema promises diamonds, chains and unwavering devotion in return for her loyalty. The result is a playful celebration of modern love where swagger meets vulnerability, and where both singers revel in the thrill of wanting—and being wanted—just a little too much.