Hechiza comes from the verb hechizar, which means 'to bewitch' or 'to cast a spell on'. It's a word straight out of a fairy tale, used to describe an irresistible, magical charm.
In the song, Elvis Crespo sings, "Esa sonrisa es la que a mi me hechiza" (That smile is the one that bewitches me). He's not just saying the smile is beautiful; he's saying it has a magical power over him that he can't resist. This poetic word perfectly captures the feeling of being completely enchanted by someone.
Puerto Rican singer Elvis Crespo brings pure merengue joy to life in this track, and he is obsessed with one detail: a person's smile. From the opening beat, he cannot stop repeating "Algo en tu cara me fascina, algo en tu cara me da vida / ¿Será tu sonrisa?" ("Something on your face fascinates me, something on your face gives me life / Could it be your smile?"). It is playful, shamelessly direct, and completely swept up in the sight of someone looking happy. He even admits that her expression gives him goosebumps, singing "Cuando tú sonríes, la piel se me eriza" ("When you smile, my skin gets goosebumps").
Beyond just admiring her, he practically begs her to keep that grin on her face. Lines like "Sonríe mi bonita no te me pongas triste" ("Smile my pretty girl, don't get sad on me") and "No te me pongas seria que me desanimas" ("Don't get serious on me because it discourages me") show how her mood dictates his whole world. He even compares her to an angel whenever she smiles ("Te ves como un ángel con tu linda sonrisa" ["You look like an angel with your pretty smile"]). Mid-track, he tosses in classic high-energy dance shouts like "Rémalo suavecito, y que no se hunda" ("Row it softly, and don't let it sink"), treating the dance floor like a boat you have to keep steady while you move.