Maldita literally translates to "cursed" or "damned". However, in the context of this song, it takes on a more colloquial, edgy meaning.
In the lyric, "Chiquita, bonita, pero bien maldita" (Little one, pretty, but very wicked), the word is used to describe a woman who is not just beautiful, but also a bit of a "bad girl"—wild, feisty, and perhaps a little dangerous. This powerful contrast between "bonita" and "maldita" is what makes the line so memorable and paints a vivid picture of her alluring character.
Neton Vega and Tito Double P drop you right into the middle of a party with this one. The narrator is living a life of luxury and excess, with a full wallet and a drink in hand: "Un whisky a las rocas, bien llena la bolsa" (A whiskey on the rocks, the bag is very full). He's completely upfront about who he is and has no plans to change, telling a woman, "Me conoció vago, mija, aguante pues" (You met me as a bum, girl, so put up with it). He keeps his emotions locked down to avoid drama, saying he has "El corazón frío pa' que no haya lío" (A cold heart so there's no trouble).
This song is all about a powerful, almost dangerous attraction. The woman he's singing to is described as "Chiquita, bonita, pero bien maldita" (Little one, pretty, but very wicked). He sees her as a perfect match for his wild lifestyle. He's not interested in playing games and gets straight to the point: "¿Pa' qué nos hacemos? Déjate querer" (Why are we pretending? Let yourself be wanted). It's a blunt and confident song about two people who know exactly what they want from each other.