Tito Rojas, born Julio César Rojas López in Humacao, Puerto Rico in 1955, was one of the warmest voices in salsa romántica. Fans called him "El Gallo Salsero", the salsa rooster, and the name stayed with him for the rest of his life.
He sang in other people's bands first, with Conjunto Borincuba and the Fania All-Stars in the late 1970s and then with Puerto Rican Power, before going solo in 1990. The 1995 album "Por Propio Derecho" made him a headline act, and "Esperándote" and "Por Mujeres Como Tú" both reached number one on the tropical charts.
He kept recording and touring for three more decades, and was nominated for a Latin Grammy for his album "Un Gallo Para La Historia". He died in Humacao in December 2020, at 65.