Apartacho is a colloquial and somewhat endearing term for a small apartment. It's a diminutive of "apartamento" (apartment), often implying a cozy or humble living space.
In the song, the lyric "Hoy amaneció sexy en mi apartacho" (Today she woke up sexy in my small apartment) uses this word to set a more intimate and casual scene, suggesting a personal and unpretentious setting for the encounter. It's a less common word than "apartamento," making it more unique and memorable.
"Blum Blum" is like getting dropped straight into a wild Puerto Rican night between friends, weed, loud music, and a very complicated situationship. Hozwal is talking to a girl who is not his girlfriend, and he is very clear about it: "Aunque no sea su jevo / Me sigue el juego" ["Even though I’m not her boyfriend / she still plays the game with me"]. The whole song spins around that secret, on-and-off hook up. She is traveling, going out with her friends, acting like she is totally good on her own, but he knows she wants to come back: "Pero sé que quiere de nuevo" ["But I know she wants it again"].
There is a mix of seduction and flexing in almost every line. He waits for her messages, but he also sets a limit: "Cuando tú quieras lo hacemos / Pero hasta que tú no bajes no vamos a hacerlo" ["When you want we’ll do it / but until you get back we won’t do it"]. He talks about sneaking out at night, drinking and getting her drunk so he can "quitarte el broche" ["take off your bra"], and meeting up in the PH, the penthouse, for a more private scene. The chorus with "cuando suena un blum, blum, blum" ["when a blum, blum, blum sounds"] and "prende un blunt" ["light up a joint"] turns the sound into a code word for smoking and starting the action in her room.
Pirlo’s verse takes it even further into party-movie mode. He talks about getting the location from Hozwal, showing up with money and designer brands, and several girls: "Cuatro peli' negras, cuatro peli' rubi' / Cuatro mil en los bolsillos" ["Four black-haired girls, four blonde-haired girls / four thousand in my pockets"]. He likes that she pretends to be expensive but gives it to him for free: "Dice que eso cuesta, pero a mí me lo regala" ["She says that costs money, but she gives it to me"]. Then he goes full fantasy with lines like "Muñequita Playboy, bienvenida a la mansión" ["Playboy doll, welcome to the mansion"] and "Ya no es la película, ahora es el peliculón" ["It’s not just a movie anymore, now it’s a huge movie"].
Overall, the song is about sex, smoke, flexing, and that girl who “doesn’t want a boyfriend” anymore: "Ya no quiere un novio, ya no quiere cacho" ["She doesn’t want a boyfriend anymore, she doesn’t want side dudes"], but still keeps Hozwal in her life. It is messy, a little toxic, and very direct, which is exactly what makes it fun to listen to and perfect for learning the kind of slang people really use when they talk about party nights and sneaky relationships.