Varo is a colloquial and somewhat informal term for "money" in Mexican Spanish. It's similar to saying "bucks" or "cash" in English.
In the song, Gera MX uses varo to highlight the struggles and motivations behind his hustle, stating, "Porque Diana tiene que comer por eso busco el varo" (Because Diana has to eat, that's why I look for the money). This word choice adds a layer of authenticity and street credibility to his narrative, reflecting the everyday language of his environment.
Gera MX and Gordo Fu's "No Lo Ven" is a powerful track about the grind and the struggle that often goes unseen by others. It's a look into the harsh realities of street life and the sacrifices made to get by, especially when you're trying to make a name for yourself in music.
The artists talk about working hard behind the microphone, even when "el reconocimiento tarda" [recognition is slow]. They touch on the difficult choices, like prioritizing money for family over personal desires, and the loyalty forged through hardship: "La cuadra por necesidad fue que nos hizo fuertes" [The block made us strong out of necessity]. It's a blunt and honest song about staying true to your roots and your team, even when others don't understand or acknowledge the path you've chosen.