Pugliese refers to Osvaldo Pugliese, a legendary Argentine tango orchestra leader. In Argentine culture, invoking Pugliese's name is a common superstition believed to bring good luck, especially in challenging situations.
In the song, the narrator is having an incredibly unlucky day, filled with one misfortune after another. By repeatedly calling out "Pugliese, pugliese, siempre de mi lado" (Pugliese, Pugliese, always on my side), the singer is desperately trying to reverse their bad fortune and summon some much-needed good luck. This word is unique because it's a cultural reference rather than a standard vocabulary word, making it intriguing and memorable.
"Suerte!" is a lighthearted list of one bad-luck day. The singer wakes up from nightmares, steps out of bed on the wrong foot, runs out of water mid-shower, finds the milk has gone bad, gets locked out with the key still inside, has a tire blow out on the bus, and watches a black cat cross their path. Nothing serious happens, but every small mishap piles onto the last.
Rather than dwelling on it, the song treats the string of omens as something almost funny, and leans on the old saying that no bad thing happens without some good coming from it. The chorus keeps repeating "today isn't my day" while still holding out hope that tomorrow will go better.
The closing lines turn into a kind of charm, calling on luck to stay close, like a lucky talisman the singer keeps returning to for comfort.