Traga is a colloquial Colombian term for an intense crush or infatuation, often unrequited and emotionally consuming rather than a light, simple attraction. It describes a feeling heavier than just liking someone, closer to an obsession you cannot shake.
In the song, the repeated line "maldita Traga que me embriaga" (damn crush that intoxicates me) shows how overwhelming this feeling is, comparing it to being drunk and unable to think clearly.
Yeison Jimenez's "Maldita Traga" is all about that stubborn, lingering heartbreak that just won't quit, no matter what you try. He was told that "Una Traición Se Pasa Con Una Botella" [A betrayal passes with a bottle], but he's already had "Mas De 20" [more than 20] and still can't forget her. It's a relatable feeling when you're trying to drink away the pain, but it just doesn't work!
He finds it absurd that even though she's not with him, she seems even more beautiful now. The chorus really hits hard, calling this feeling a "Maldita Traga Que Me Embriaga Y No Me Deja Ser Feliz" [Damn crush that intoxicates me and doesn't let me be happy]. It's a powerful way to describe how this heartbreak is not only making him sad but also stopping him from enjoying anything else in life. He even says it "Me Apaga Todas Las Ganas De Vivir" [turns off all my desire to live]. You can feel his frustration and despair as he admits, "Se Me Nota En La Mirada" [It shows in my eyes].