Tatuajes means "tattoos". This word appears early in the song and immediately sets up the central conflict of the story.
Ozuna sings, "Yo sé que tus padres no te quieren conmigo / No sé si será por mis tatuajes" (I know your parents don't want you with me / I don't know if it's because of my tattoos). He's worried that his girlfriend's parents are judging him based on his appearance, creating a classic story of a misunderstood lover. It's a modern and relatable word that perfectly frames the song's theme of looking past surface-level appearances.
This is a classic love story about a guy whose girlfriend's parents just don't approve of him. Ozuna thinks it might be his look or his lifestyle, singing, "Yo sé que tus padres / No te quieren conmigo / No sé si será por mis tatuajes / O la forma en que yo vivo" (I know your parents / don't want you with me / I don't know if it's because of my tattoos / or the way I live). He's tired of hiding their relationship and wants her to stand up for their love.
He begs her to tell everyone the truth: "Dile que tú me quieres" (Tell them that you love me). He insists that he treats her with respect and that the rumors about him aren't true. It's not just her parents, either. Even her friends talk behind their backs when they see them happy. He wants her to set the record straight and explain that their love is real and growing every day, a flame that was lit between them.