Elettra Lamborghini is an Italian singer and DJ from Bologna, and a granddaughter of Ferruccio Lamborghini, founder of the car brand that bears her family's name. She first became known to Italian audiences through reality TV, appearing on Geordie Shore and Super Shore, before launching her music career in 2018 with the reggaetón single "Pem Pem," which has racked up hundreds of millions of views.
Her sound blends reggaetón, Latin pop and dance-pop, often peppered with Spanish-language hooks, and her image is playful, provocative and unapologetically over-the-top, earning her the nickname the "Twerking Queen." She has collaborated with artists like Pitbull and has twice competed in the Sanremo Music Festival, Italy's biggest music event, and off stage she is married to Dutch DJ and producer Afrojack and is just as famous in Italy for her flashy, kitsch fashion sense as she is for her music.