Alócate is the informal command form of the reflexive verb alocarse, which means 'to go crazy,' 'to lose one's mind,' or 'to let loose and act wildly'. It's a dynamic and attention-grabbing word that immediately sets the tone for the song.
In the lyrics, Omar Courtz uses it to directly invite someone to shed their inhibitions and embrace a wild, passionate experience: "Alócate y hazte mía" (Go crazy and be mine). This word is enticing because it promises excitement and a departure from the ordinary, making it perfect for a push notification.
Omar Courtz lays out a seriously intense and complicated situation in "A L O C A - T". The whole song is a late-night plea to a woman he has an explosive physical connection with. He's not pretending they're good for each other, even saying, "Tú y yo no somos buenos" (You and I are not good people), and their encounters are so wild it's "pa' matarno'" (to kill each other). It's all about a specific kind of desire, what he calls "Una bellaquera intensa" (An intense horniness), that he can only find with her.
He's caught in a loop, unable to move on. He tells her he'll go out "Pa' perrearme a otra pensando en ti" (To dance perreo with another girl thinking of you) if she doesn't give him an answer. The song gets very direct, describing him driving to her house "oliendo a puta con alcohol" (smelling of whores and alcohol) after getting a missed call from her. He questions why she'd call if she has a new boyfriend, summing up their dynamic perfectly as being "En el cielo, pero peleando como el diablo con Dios" (In heaven, but fighting like the devil with God). It's a raw look at a magnetic, maybe toxic, connection that neither person can seem to quit.