Hechizan comes from the verb hechizar, meaning to bewitch or enchant. It's a captivating word that evokes a sense of magic and irresistible allure.
In the song, the lyrics
Clarent spends most of this song counting what he owns. Three hundred in chains, a new car, a Maybach truck where "da masaje' en los asientos" [the seats give massages]. Then the hook gives the whole game away: "Por más que me compre prendas, tú brilla' más" [no matter how much jewelry I buy, you shine more]. Everything he bought loses to the woman who just looked at him.
He knows exactly what she is, which is the funny part. "Tú tienes maldad, yo te leo / Por eso es que nunca te creo" [you've got wickedness in you, I read you, that's why I never believe you], and he goes back anyway. The second verse lays out the cycle with no romance about it at all: she throws him out with "Y después me manda pa'l carajo" [and then she sends me to hell], then "Me vuelve a llamar" [she calls me again]. The title line, "Ojos brujo', me miró" [witching eyes, she looked at me], lands like a diagnosis rather than a compliment.