Warenhaus literally translates to "department store" or "warehouse". It's an interesting word choice because it's not commonly found in song lyrics, making it stand out.
In the song, Annett Louisan uses "Warenhaus" metaphorically to describe life. She sings, "Und das Leben wird zum Warenhaus" (And life becomes a department store) and later, "Doch das Leben ist kein Warenhaus denn es nimmt nichts zurück" (But life is not a department store because it takes nothing back). This clever comparison highlights the idea of life as a place where one might try on different feelings or experiences, but ultimately, unlike a store, life's choices are irreversible.
Annett Louisan turns emotions into fashion items in "Das Gefühl". A sly, almost teasing Feeling creeps up “from behind,” wraps the singer in plush and velvet, and invites her to browse life as if it were a gigantic department store. Each new mood looks dazzling on the rack, but once tried on it pinches, scratches, or simply feels “too skurril, nicht mein Stil.” The result is comic buyer’s remorse: as soon as the Feeling drifts away, she laughs at herself for ever thinking it was a perfect fit.
Beneath the playful boutique imagery lies a clever reminder: we treat emotions like fast-fashion trends, yet life offers no returns. Louisan’s lyrics nudge us to quit endlessly “looking around” for the next big sentiment and start choosing what genuinely suits us. Authenticity, after all, never goes out of style.