Affogare literally means "to drown". It's a strong, evocative verb that immediately grabs attention and suggests a deep, intense experience.
In the song, gIANMARIA uses it metaphorically when he says, "Devo affogare nelle mie cose da dire prima di cantarle" (I have to drown in my things to say before singing them). This powerful imagery conveys the idea of fully immersing himself in his thoughts and feelings, processing them deeply before expressing them through his music. It highlights the artist's commitment to authenticity and profound self-expression.
POPOLARE feels like gIANMARIA standing in the middle of a buzzing Italian piazza, hands cupped around his mouth, yelling one big question: “How do I reach every single one of you?” The song is a lively tug-of-war between the dream of being “popular” and the deeper hunger to speak a universal language that anyone—shy neighbor, lost traveler, night-shift worker—can understand. He pictures himself as the city fog, quietly slipping into every home, ready to bring comfort and connection while still keeping his roots as a small-town kid with big thoughts.
Each beat bounces between hope and doubt. He invents new words, begs listeners to “shout if you can’t hear me,” and wonders if he’ll become the problem among the crowd. Behind the catchy hook lies a heartfelt message: real popularity is not about flashing lights but about being heard, understood, and never feeling alone. “POPOLARE” invites you to shout back, share your own homemade language, and build a place where every voice can echo.