This is a love song written by someone who is terrible at saying the right thing and knows it. He opens by admitting he had a pretty arrogant idea of himself, that he could be the sunshine for a frozen heart: 「凍りついた心には太陽を」 (sunshine for a frozen heart). Then he catches himself with 「ごめんね 笑って やって」 (sorry, go ahead and laugh). The big realisation is a strange one: relentless positivity can be cold and even cruel, and what he really wants to give is something 「ひんやり熱いもの」 (something cool and hot at once). That contradiction is the whole song in two words.
Words as snowflakes
The central image is 「言葉はまるで雪の結晶」 (words are just like snowflakes). He wants to hand them over as a present, but the harder he tries, the more they crumble and melt. It fits the drama it was written for, silent, which is about a couple where one of them loses his hearing, so spoken words stop being the easy way to reach someone. Even so, he refuses to give up until love gets through better than a plain 「愛してる」 (I love you) ever could.
Why "Subtitle"?
The title pays off late: he wants his words to sit 「添えられた字幕のように」 (like subtitles added) to their story, something you glance at without warning and it still moves you. There is a funny, self-aware streak too. He sweats needlessly standing next to her in light clothes, calls his attempts 「失敗作」 (failed works), and has to pile them up 「重ねて 重ねて 重ねて」 (again and again and again) to find the perfect phrase. Learner tip: 「一挙手一投足」 literally means "one raise of a hand, one throw of a foot", an idiom for every little move someone makes.
The last line is lovely: 「雪が溶けても残ってる」 (it stays even after the snow melts).
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