Picheo is a fascinating slang verb derived from English "pitch" that means to ignore, reject, or disregard someone or something. It's a colloquialism used in reggaeton and Latin trap, giving it an edgy, authentic street vibe that you won't find in a textbook.
In this song, Alex Rose declares "Quédate conmigo y le picheo a todas" (Stay with me and I'll ignore all the others). It's a powerful, devoted statement wrapped in slang—he's saying he's willing to completely dismiss every other woman for her. This makes it a memorable, culturally rich word that captures the song's passionate mood.
This song is one of the most direct invitations you'll ever hear. Alex Rose sees a woman he wants and doesn't waste any time, even though he knows she has a boyfriend. His whole argument is that her current man isn't good enough for her, singing, "Él te lo hace a medias, yo te beso toda" (He does things halfway, I kiss you all over). He promises that if she spends the night with him, he'll give her his complete attention and ignore everyone else: "Quédate conmigo y le picheo a todas" (Stay with me and I'll ignore all the others).
The song is built around the very bold and sensual phrase "quiero comerte toda" (I want to eat you all up). Rauw Alejandro joins in, reminding her of a past night they shared and insisting they were made for each other. He says, "Te hicieron para mí / Lo supe aquella noche que te tuve" (You were made for me / I knew it that night I had you). It's a song about pure confidence and desire, telling someone they deserve better and that he's the one who can provide it.